We have all heard about how creating a mobile app can be advantageous for a business. However, not a lot has been exactly said about just why modern day businesses should contemplate investing in the building of a mobile app.
To give this some perspective, let’s look at this from a statistical standpoint: according to Juniper Research, there will be over 38.5 billion mobile devices by 2020. With the vast amount of mobile apps already obtainable through iTunes and Google Play, if you don’t have one of these apps then perhaps you should consider it?
Here are 4 of the best reasons to help you validate why you should consider getting a mobile app built for your business:
1.Mobile apps allow you to form a direct marketing channel
One of the benefits of building an app is the fact that it can help you to provide the consumer with all the info they need at the touch of a button on their mobile device. Giving the customer a variety of information such as prices, messages, news feeds and so on. The clever thing with mobile devices is the fact that they can send push notifications which allow you to have a direct interchange with your customer and allows you to provide them information about your latest products/services.
2. Mobile apps deliver a faster solution
Speed plays a significant role when it comes to retaining visitors on your mobile website. It has become very apparent that mobile app’s page load speed is faster than that of a mobile website, in addition to this, many of the features built into the mobile app are able to be accessed without needing an internet connection which is a huge advantage. In an immensely competitive market place, whichever business is able to get the information that clients need about products/services to them quicker ends up winning all the glory and in turn, wins the sale.
3. Mobile transactions
The number of consumers globally making mobile payments is growing largely due to the rise of Google Wallet and Apple Pay whereby consumers are able to make a simple one click purchase. With the simplicity in which customers can easily obtain products & services through mobile apps, the chances of buyers purchasing on impulse have sky rocketed which has the potential to lead to a much higher conversion rate more so than on websites or other channels.
4. Receive client feedback
Having a mobile app will allow you to receive feedback from your customers which will give you insights into their behavior but also assists you in targeting customers for future campaigns. This can be effortlessly done through an ‘in-app” survey or be seen through customer reviews in the Google Play or Apple App Store.
If you are looking for the best mobile application development available for your business, contact us today and bring your business into the now!