The approach of summer means that there are a lot of exciting changes afoot, and many of these changes will be related to consumer behavior. They can be expected to go shopping more actively while getting out and about. And time out of the home means that more and more of your prospective clients will be spending more time on their mobile phones. This means that there is a gap for your business to take that could enhance each of your marketing activities, through incorporating the development of mobile apps that gives them a means of unbroken communication between them, their existing clients, and their potentially new ones.
Summer shopping habits
One of the first changes in your target audience’s shopping habits this summer, is that they can be expected to become more engaged with stores while actively looking to spend money. Taking advantage of this summer vigor should be a priority for your business. By using mediums that your target is more likely to engage with while outdoors, such as mobile platforms, is an excellent way to get your message across to them while they are more likely to do business with you. This means that you’ll need to have decent mobile marketing campaigns, either through web or Android and iOS app development, in order to stand a better chance of reaching them.
The popularity of mobile
Over the last few years, mobile devices have been growing ever more popular in their usage, with their statistics now far outweighing the use of PCs or laptops, especially when engaging in the market. To keep the attention of your target audience this summer, tag onto the popularity of mobile by having an app developed that will help you communicate clearly with your target.
Breaching the gap with an app
While mobile web marketing is an excellent way to engage with your customers over mobile mediums, companies that have been making use of apps however, have been able to take advantage of far more benefits offered by this medium. Since mobile apps offer a more intimate way for your customers and target audience to interact with your brand, having one developed will go a long way towards spreading its awareness. They also provide an excellent means to provide uninterrupted, two-way communication between you and your audience, while being able to be custom built to best suit the needs of your audience, and the environment of your company.
Contact Applord for more details
The digital marketing world is developing quickly, and mobile is the force that will see many marketing campaigns to new heights as trends in the market change with each season. This summer, get on board with savvy marketers all over South Africa, and have an app professionally developed by our team at Applord. Give us a call or visit our website today for further details on our development services for Android and iOS platforms.